Liz Moorehead Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery. Some may be hesitant to think that YouTube is considered a social media platform. Watch the opening keynote for free on-demand inside IMPACT+. Consider this fact: YouTube is the second largest search engine behind Google. The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. establishing an employee advocacy program, a drawing of an octopus fighting a pirate (not joking), massive engagement activity with visual content. on March 24th, 2021, By The Lookalike Audiences feature helps you get in front of more of your ideal customers by combining the key traits of those customers with data collected by LinkedIn. Before you go, do this one thing for me. on May 1st, 2021, By Here’s the process step by step: Step 1– When you get a new like on one of your posts, or a new follower, go over to their profile and find something that you could use to be a conversation starter. Hold contests. Most platforms provide you with insights and analytics about engagement that you should be monitoring and reevaluating your strategy based on. This way, your video will autoplay as people land on it while scrolling through their feeds, grabbing more attention. Startup 5 Ways to Grow Your Business Through Social Media Maintaining a strong social media presence takes a lot of work. So now that we’ve covered the basics of social media, let’s move into our in-depth analysis of the 6 key social media platforms. Learn how to close more deals in a virtual world. Netflix's responses are getting over 1,500 retweets and 26,000 likes as well. Distribution (social networks) and content (media). When you have a big name celebrity endorsing your brand on social media, they can bring a big following, but not the following you may be looking for. Create a social media plan. They are building up their following in the popularity of this tweet while still actively engaging with their current following. It takes work to establish such, but that effort can pay off, big time. With the growing importance of social media platforms, it is imperative to learn how to keep your online audience engaged. More visits to your social media profiles will boost your social media page ranking, and improve their … For me, I can remember back to a time when I was maybe 13 or 14 years old. Growth pricing is available for as low as $15 a month and Scheduler is available for as little as $7, but both are available for free with limited features. This is a powerful feature for businesses that use e-commerce. Take Netflix for example. As every employee becomes a brand advocate for your company — sharing content across their personal platforms — you have the potential to reach all of their followers and connections as well. Influencer abuse and scandals. Mary Brown Discover announcements from companies in your industry. The obvious thing to share is your own content. I had a friend group that I met on a Facebook gaming page. If you want to be successful with social media, then you need to post across all networks. Editor’s Note:  The following feature was sponsored by Combin. It will open the door for engagement and conversations with your audience. Brands are building these same personal connections with their consumers through social media. If you come across a question you maybe aren’t certain of the answer of, tag those thought leaders and industry experts to get their opinion. For businesses, the appeal of micro-influencers comes in the engagement, relatability, and affordability that micro-influencers provide. Hubspot pricing: your guide to everything HubSpot costs, Marketing automation mastery (with HubSpot workflows), Inbound lead generation and conversion optimization, The Ultimate Guide to Website Redesign for Businesses, The Website 6: Key Characteristics of the Perfect Inbound Website, Website Redesign: Inbound Marketing Agency vs Web Designer. As you build your social following, support engagement, and activity with email. If you post an inspiring quote, write “Tag a friend who needs this today”; If you share a video about Mother’s Day, encourage your online community to tag a friend (or better, friends) who means a lot to them, and with whom they would like to share your message. If the speaker engages with you (which he or she should), then you may be mentioned in a post that reaches all of their followers as well. Master digital sales and marketing when you join IMPACT+ for FREE. Their bio reads “We’re recklessly committed to fun...blah, blah, blah, sunglasses. on March 26th, 2021, By As effective as social media can be, you still … This means make sure you know what you are going after - before you start posting. Liz Moorehead I know that personally, YouTube is a happy place for me to fall back to and there are a number of content creators who I watch on a weekly, sometimes even daily basis. Take advantage of this emerging trend and speak directly to your followers! In this article you’ll discover 7 Way to Grow Your Personal Brand With Social Media. Your one-day virtual selling crash course! Take a note from the Frederiction SPCA, an animal adoption and protection agency which often shares entertaining memes and photos on their page. Think of the increase in reach you can have by establishing an employee advocacy program! Netflix releases funny data snippets that they find and have some pretty fun interactions with their followers. Even further, Netflix is not only interacting with Amanda but other followers are also engaging with the follow up messages! With that being said, your brand should be on the platform(s) your consumers are on. Hashtags made their debut on Twitter, but have since trickled out to all major platforms. Listen to their needs, and respond accordingly. Quick wins are great, but there’s a lot more to growing a social media following than just relying on people following you back. Create strong social profiles and pages. People searching that particular hashtag might come across your post, and will hopefully check you out and even follow you. She is a prime example of an influencer who wants to interact and engage with her followers. And on the surface, I would say there is merit to that. Mile.”. Over time, I ventured over to Twitter, Instagram, and LinkedIn, among others, because I needed to have an account on all of these platforms. To understand personal branding, start by doing a … Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you. Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. When used strategically and thoughtfully, social media platforms can be a great way for brands and organizations to connect with stakeholders, cultivate loyal followers, and expand their reach and audience. Uh oh… If users aren’t seeing my content, how will I ever build a Facebook following? YouTube content creators publish 400 hours of video every minute, and users watch over 1 billion hours of YouTube videos every day. More interestingly, Instagram posts have been seeing results as high as 10x engagement compared to Facebook. The pure scale of this tweet is shocking. Your written bio should match your profile image which should match your cover photo which should match your content. It's worth experimenting with contests on every social network on which you are active. You can only imagine the reach that all of those retweets are getting. Try out these social media tips and tricks 2020 to grow your social media audience today! Today, sales reps are struggling to sell remotely. [Facebook ads] actually do things like increase site traffic, increase page engagement, increased followers, and build seed audiences for attracting net new people. On-demand access is free for IMPACT+ Pro Members. Will virtual sales training with IMPACT help my team? Studies have shown that people spend 3x longer watching live videos than pre-recordings. Mari Smith, a top influencer in the Facebook marketing space, spoke at IMPACT Live 2019 last year and was so excited to share her experience with her following. Instagram photos showing faces get 38% more likes than photos without faces. What platforms are they active on? However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indicator of social media success. What value are you providing? As I’ve previously mentioned, LinkedIn is the go-to social media platform for B2B marketers, however, building a following can take a lot of work. Want to share a company announcement with your peers? Yes, it is a very unique brand, and yes, this example probably doesn’t directly relate to most businesses. How to grow a social media following. With Growth, you are given powerful insights to analyze your existing audience like gender, language, and location demographics as well as advanced search to target new followers based on your findings. This is arguably the beginning of social media as we know it. YouTube ’s algorithm is a real-time feedback loop that tailors videos to each user’s individual interests. Social media analytics provides organizations … See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer. Document and share your social media journey in IMPACT Elite! Try out some of these tactics to start building your social media following today. Now that you’re up and running on your social media platform, it’s time to take things one step further. It is often tons of labor to make quality content for your social media accounts and even more, work to edit, upload, write captions, and publish your posts. While this may be one of the more “no-brainer” ways to build a following, having content your followers want to see and engage with is crucial and cannot be overlooked. In order to use advertising to build a following on Facebook, you will have to do more than just turn on a switch. 1. connecting with the right people for your organization). Choosing the right social platform is the first step to building a strong presence and following. The answer is likely no. on March 26th, 2021, By There are several new features that Instagram has rolled out on the advertising front companies can be taking advantage of to build a following and promote their products/business. You’ll need to map out a long-term strategy to keep momentum going within your campaigns and also ensure that you don’t lose any of those followers that you’ve worked so hard to acquire. Similar to a keyword on a website or blog article, hashtags are used to help your social posts perform better in search results. on March 24th, 2021, By 9. Getting started with Facebook or Google Ads. Rather than copy and paste a lengthy article into the usual “Start a post” section, you can instead click “Write an article on LinkedIn” where the platform has a blog publishing platform built-in. Now, advertisers can select specific pre-made audiences and traits that they want their advertising to target. Since being acquired by Facebook in 2012, Instagram has now achieved over 1 Billion monthly active users. For instance, if you’re a law practice, don’t act fun and exciting in your bio if the content your posting doesn’t also reflect a similar mindset or personality. on March 11th, 2021, By You need to know which hashtags to use as well as how to use them strategically. What is account-based marketing and should we be doing it? Social media is meant to be social! To help you decide, let’s take a deeper look at five of the largest social platforms as of September 2019. For example, if you tried to boost one of your Facebook posts, Facebook's system would look to show it to more people like those who already follow your Page. Or, tag your favorite influencer in a post and ask your followers to chime in on their go-to thought leaders as well. You should look to strategically use each social media channel based on its strengths and demographics, and give your target audience a good reason to connect with you on that specific network. This is a natural, but appealing way to grab someone in your audience’s eye and hopefully get them to follow. on April 2nd, 2021, By For example, you should use Twitter to share latest news and real-time alerts, while you can use Facebook to tell more compelling, longer stories about the people who benefit from your work. An effective strategy to engage your followers is to encourage them to tag other people who may benefit from, or enjoy a specific post. Depending on the platform, each of your employees should have completed profiles so they too can share company news, industry insights, etc. As someone who has grown up with social media for practically my entire life, I have found myself time and time again taking it for granted. Whether you are looking to promote users to like your page or want to push specific content you are sharing, you have a good chance of reaching the users you want to reach because of Facebook’s ability to target very specific factors beyond gender and location, including life events, purchase behaviors, and interests. You can still get found and make an impression in this respect. However, as you dig deeper into the core of the platform, YouTube has hundreds of millions of personalities putting content out every single day for the enjoyment and interest of their viewers. on March 11th, 2021. Get social media news like this in your inbox daily. Rapidly approaching the 2.5 Billion active user mark, it should be no surprise that its top priority is keeping users on the platform longer. Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard. React to posts you are mentioned in, answer questions when asked, and reply to comments made about your content. Get them right and the rest follows. New Haven, CT, "Working with this group has been one of my best business decisions.". LinkedIn has introduced native video to the platform, allowing users to either record live video or upload a video and publish it to their newsfeed. For example, if you work for a home construction company, you may consider using a hashtag such as “#homeremodeling” because it will be related to what your audience is searching for and is likely to be compatible with the type of content you are posting and will be. However, if we work to turn that organic post into an ad (this is called amplifying — not to be confused with boosting), it becomes a real ad and starts to drive engagement on Facebook.”. Social media marketing is the use of social media platforms and websites to promote a product or service and also to establish a connection with its customers. Make sure to do your research and to have a strong understanding that the platform you choose is somewhere your ideal prospects are frequenting. As I have grown older and started my career in digital marketing, I now understand just how impactful social media has become in everything we do as a society and how different life is because of it. 20 Ways How to Grow Social Media Audience in 2021. Do you attend annual events or conferences? In August of 2016, Instagram launched Instagram Stories. Having great content on Facebook and a highly-active presence means nothing if your buyer persona isn’t there as well. Facebook advertising can be hugely beneficial for your organization because of the vast number of people using the platform and robust targeting tools you have at your disposal. Hashtags are used to bring together similar content under one roof to help grow your social media presence. I check my Twitter feed regularly to see what's trending for the day. However, many companies get in the habit of only sharing their content, which can actually hurt you in the long-run. Over the past couple of years, Facebook has launched a number of new services that allow users to do more without leaving for another site, including reigniting Facebook Groups, live video streaming services, building out a robust advertising platform (more on that later), and adding news publishers. But if you want to build your following and drive engagement with the right audience, you will need to do much more specific and targeted advertising so the right content is getting to the right people. You should also look to publicly recognize people who retweet, favorite, and mention your organization on Twitter, and thank users who comment on Instagram and YouTube. Look up the speakers and connect with them. Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! Even more importantly, by analyzing your competitors, you will discover opportunities to differentiate yourself as a brand in the eyes of the target consumers you are competing for. The ideal social media username is one a customer could guess simply by knowing your company name. When done well, paid social ads can promote your content, increase conversions, and help you reach new people. on May 1st, 2021, By 80% of marketers use LinkedIn for professional purposes. Liz Moorehead Precise audience targeting enables you to focus your ads on "warm" audiences - people who've visited your website (if you use the Facebook pixel), people who are subscribed to your email list, and your current fans and followers. On Facebook, consider changing up your cover photo at least once per month, and remember to write a great caption. These can bring people to your social media accounts and … © 2021 IMPACT, All Rights Reserved. For related or secondary hashtags that you want to capture, considering using those at the bottom of the post or in a comment or thread so they don’t distract from your content but are still performing for you in search results. In-person passes on sale soon. New Haven, CT, Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+. If you really want to reach your community through Tailor your content for each channel’s users. Beer. Choose the right social platform ; Analyze your competitors; Complete your profiles (yes, your personal ones too) Be consistent with your brand; Share awesome content; Connect with industry thought leaders and influencers; Use hashtags ; Utilize paid advertising and sponsored posts; Engage with your audience online community of people passionate about your brand, YouTube is the second largest search engine, YouTube’s four most popular content categories, over 500 Million Instagram users are using Stories every day, launched shoppable tags in both Stories and regular posts, 12% of Americans use Twitter as their primary source for getting the news, 80% of Twitter users are located outside of the United States, LEGO took advantage of the international reach. Content is great, but strategy is greater. A good plan tells you what to prioritize, when to execute, and how to measure and optimize. The content you are sharing should be adding value and building your brand 70% of the time, should be others’ posts and ideas 20% of the time, and should only promote yourself or your business 10% of the time. Consumers want to make a meaningful connection with your brand and sharing mixed and contrasting messages will only confuse your followers and likely deter them from sticking around. For example, SurveyMonkey created a great Facebook post about using surveys to create winning ads, logos, and packaging using puppies (always a win in my eyes). Growing your blog traffic can be a demanding task. I know what you’re thinking… “But my company is different and these new services don’t help me. Although social media offers great potential, there are still certain important points you must bear in mind in order to maximize social media marketing. In a discussion with Ali Parmelee, IMPACT’s paid media specialist and Facebook expert, Ali shared the why Facebook ads are so valuable. The 6 Key Social Media Platforms to Grow Your Business YouTube. “The social media for professionals.” That’s how most people describe LinkedIn and it does make sense seeing as 80% of marketers use LinkedIn for professional purposes. The starting point for growing your audience on any social network is strong profiles and pages for your social … Understanding your competitor's social media strategies and engagement will help you establish a roadmap of what you should be doing as well. Although your audience may not use Facebook in a work capacity, they are likely still using the platform personally — possibly as a mental escape during their workday. When it comes to building a following and getting the right people looking at your content, two features stand out in particular for me; Lookalike Audiences and Audience Templates. MORE FOR … Contests can be a great way to get new people to Like and follow your accounts, while also keeping your current fans engaged with your Page. And while it might take some time to plan, once it is in operation, you can plan your posts on all social media platforms with ease. Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! If a long-form LinkedIn status is getting a lot of traction but the same post on Facebook is not gaining much engagement from your followers, they are telling you they are not interested in that type of content on Facebook and a change needs to be made. You need to understand what the platform really does, who uses it, how people use it, and determine whether it makes sense for your business to have a presence. This is like every other social platform. The company offers two main tools: Growth and Scheduler. If you simply want to get more eyes on your posts, boosting them will get you there. As we discussed earlier, a major differentiator for Instagram as a platform is the power of sellable (or shoppable) posts. Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more. However, with Facebook’s recent algorithm changes, content being posted by friends and family are now prioritized over brand pages. On Twitter, use your profile picture and banner photo to highlight your great work. Or, as you’re looking to grow your business, you can use LinkedIn to recruit quality talent to hire at your company. What are you offering that will entice them to stay tuned in? Mechanize Your Social Media. Mary Brown You can simply click the video icon at the top of the page and add a video directly into your post. Many consumers visit your social media profiles before heading to your website to get a better understanding of your brand before they make a purchase. Content with relevant images rack up 94% more views than content without images. Because the platforms are smart and want you to pay to play in order to achieve that social media elite status. It is impossible to ignore that Facebook continues to be the leader in the social media space. When you make your online community feel heard and acknowledged, they're more likely to become raving fans, and your most loyal social media ambassadors. Connor DeLaney Liz Moorehead In a previous article I wrote, I targeted the keyword technology because my article was about the relationship between employees and their technology. Video Sales & Marketing World 2021 is in the works. These can be a great way for you to find and connect with those who work in the same industry, field, or that share the same interests as you.
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