But, with a better understanding of why videos go viral, you may have a better chance at it. User generated content takes engagement beyond just sharing and makes it interactive. Since these brands are already in your niche and you’re posting about relevant information, then they may be more likely to share your video with their audience. Its exposure on the Internet is growing by leaps and bounds as more and more people discover it and pass it along to other users. You want your videos to help you achieve your goals. Thousands of people turned to social media to discuss #PuppyMonkeyBaby, and it became the first ad from the Super Bowl people shared. Viral videos spread through the internet and the collective conscience of our popular culture like a virus. Viral videos may be serious, and some are deeply emotional, but many more are centered on entertainment and humorous content. Something that comes after creating a quality video. I’d imagine the video won’t have much popularity outside of the release of the film, but it garnered over 21 million views in the two weeks around the release of Batman v. Superman. If you somehow made it through 2014 without hearing the song, here’s the original music video (skip to about 2:00 if you want to get right to the song.). Is it a tutorial? They may include televised comedy sketches, such as The Lonely … You can hope for it, you can … That is when you invest hundreds of … We’re hoping that these quick and easy video marketing stats help you figure out your video marketing strategy! The bottom line here is that the song’s popularity is partially responsible for the popularity of the video, but the other reason is that it expertly plays with our cultural expectations. The previous sections explained the TikTok’s Matching Engine algorithm and the flow a video goes through when posted. One way to make your video go viral that might surprise you is to reach out to similar brands that already have a large following and let them know about your video. As per Allocca, although a very tiny percentage of videos end up becoming viral or reach more than a million views, those which do have 3 things in common: Tastemakers, Communities of participation, and/or ; Unexpectedness. Highly sharable content can give your business a lift, … No video that goes viral was created with the specific intention of “Going Viral.”. A marketing professor Brent Coker claims to have discovered an algorithm for You can use these strategies, too. The answer is honestly no. is the dream of every video producer, yet very few can achieve that status. However, the wealth of ingredients and topics at hand has kept the videos fun to watch. The Duct Tape Marketing podcast covers everything from earning referrals to managing time and being more productive. ~ Michael Quinn - Michael Quinn Agency, Fargo, ND, Subscribe to the Duct Tape Marketing Podcast. The main reason for this is that knowledge of these stars and their work is so universal that it plays upon our shared cultural knowledge. It has to feel organic and necessary to the message in some way. Whether your marketing team decides to pursue a full blown production or a simpler video, these elements add depth and likeability to your video. So the first problem you need to solve is how to make a viral video. Sometimes a viral video will make you ask yourself “What did I just watch?”. Sometimes it takes some truly off-the-wall creativity to start a conversation. Because video combines visual and audible elements, it brings the best parts of other digital media and combines them in a super-sharable package. In other words, it was inescapable. You can do this by placing a share button within your content pieces. 1. Even if all of these factors are in your favor, your video may or may not go viral, and there isn’t much you can do about it. Because of this, typically you can tell in the first hour or two if you have a viral video on your hands. One caveat, however. Will you explicitly promote a product? A Video Series from the Team Members at 522, Running Towards Each Other in Slow Motion, Promote Your Financial Services Through Video, Video Marketing Tips for Financial Institutions. Apart from a few lucky flukes, most viral videos are the result of a lot of work combined with a sprinkling of luck and a dash of impeccable timing. Going viral is a bonus. Why does this desire exist? The lesson you should take away here is that viral videos are conversation starters. 10 minutes: forget it. Here are some of the factors that can affect a video, and cause it to go viral. Put your own twist on an idea that's already popular! Viral videos are the result of a perfect storm of great timing, off-the-wall creativity, pop culture and internet sharing habits. In the case of the Taylor Swift Goat remix above, seemingly everyone who was in the United States around 2014 has heard the song “I Knew You Were Trouble.” It was the most popular song of the year from one of the most popular singers of the time. If you can tap into pop-culture in this way, your video is much more likely to go viral. The inclusion of two of the film’s main stars, one of which is a genuine A-list superstar, didn’t hurt, but this video’s popularity is all about timing. If video marketing is the future, then the future is here. At any given moment, there are … "Viral video" is one of those buzz words that gets thrown around a lot but nobody is really sure what it means. So, to make your video go viral means that everyone that has watched it will affect everyone he/she shares this video with. While incorporating the following elements into your company’s next video won’t guarantee a viral smash, it will certainly improve your chances of getting noticed and make the video more effective for those who do watch it. That’s how they earn the label. However, there are other reasons for sharing – the video must be awesome (and by that, I do mean truly awesome), sad, controversial, or educational in some cases. Some of the most popular viral videos these days often feature some of pop-culture’s biggest stars. Some videos may even be the result of expensive advertising campaigns, which to many, may seem like cheating. If your friends, family, and co-workers are all talking about the same video, its safe to assume that the video has gone viral. It is almost like the famous Supreme Court ruling from 1964, you’ll simply know a viral video “When you see it.”. The main way content becomes viral is by creating material that consumers can easily share. Whether it’s a photo, an animation, an article, a quote, a tweet, a person, an animal, an idea, an argument, a coupon, an event, or anything else, it has the power to go viral if it appeals enough to the masses and is shareable. When you create your videos for your marketing plan, focus on the message and strategy first. Now, this is not your traditional viral video. The key, however, is to capture all of these factors in a way that doesn’t seem forced. Since approximately 80 percent of the U.S. internet audience watches at least 1 YouTube video on a daily basis, consider uploading the video to YouTube and pursuing an established channel. That is the main answer to the ever-present question how to go viral on TikTok. Here we get into a “chicken and the egg” issue, since the video’s viral nature may prompt “coverage,” which inspires even more views (although less than you’d think). Nothing says “I want you to share this video” more than simply throwing something in that people like to share. Emotion: In … In the 7 Steps to small business marketing success you'll learn: Or simply text the word DUCTTAPE to 66866, Video is an increasingly important marketing tactic. It’s free to upload a photo or video to […], 7 Steps to Scale Your Consulting Practice Without Adding Overhead, How to install an integrated marketing system, How to Create a YouTube Channel and Rank Your Videos, Must-Use Lead Conversion Tactics for Video Marketing. In other words, these elements cannot help the video unless the purpose of the video can stand on its own. Instead of just Tweeting out a link to a graphic that your company made, users are Tweeting content that they made while promoting your campaign at the same time. In the case of the “Sad Affleck” video above, the timing of its release could not be better. Kevin Allocca, YouTube Head of Culture and Trends at Google, has great insights as to what makes videos viral. But what qualifies a video as viral? Is there a certain number of views, shares, comments or news stories written a video has to earn before it can earn the viral label? Is there some sort of secret sauce anyone can tap into to make their videos viral? This advertisement ran during the Super Bowl, the most-viewed sporting event in America, so millions of people all saw it at once. While I just joined TikTok 3 months ago, I’ve personally had over 14 Million video views in the past 30 days, which is why I’m here to help you learn how to go viral on TikTok. There is no checklist you follow in order for your small business video to go viral. Capitalize on current trends. Make your video shorter. Having a good recipe and the key ingredients makes it easier to get it right, but you’ll still struggle the first few times you try it. There are plenty of business owners who ask the same question. https://diib.com/learn/how-to-make-a-youtube-video-go-viral You can connect with him on Twitter @AlexBoyerKC, Free eBook 7 Steps to Scale Your Consulting Practice Without Adding Overhead, The Duct Tape Marketing Consultant Network has helped me to grow my business by over 40% in the last 12 months. You may even show it to your friends or family to ask them if they understood it. 10 ways to make your video go viral 1. This is the same way that some of the best comedians in the world can make so many people laugh, they recognize frustrations or bits of information that everyone has or knows and plays with their expectations. That is certainly the case with the advertisement from Moutain Dew above. It’s strange. Alex Boyer is a Community Manager and Content Ninja for Duct Tape Marketing. Ask any influencer and they will tell you that originality and consistency is what will help you go viral. They’re always looking to be the next viral sensation, gaining a huge amount of notoriety and publicity from just one video. Probably the best way to tell if a video has truly gone viral is through offline means. So strange, in fact, that it requires additional viewings just to make sure you didn’t miss something that would make it make sense. Making a viral video is a lot like cooking. Because what if I did all this... 2. When combined with the “Sound of Silence” by Simon and Garfunkel, the seemingly harmless, off-camera glance from Ben Affleck makes it look as if he’s somehow ashamed of the film, and perfectly summed up many fans’ disappointment. Whether it’s the way that on-camera talent talks or the editing style, the personality of the video should be cohesive with your overall marketing strategy. Video is one of the most engaging forms of digital marketing. The video is all about the movie Batman v. Superman: Dawn of Justice, one of the most hotly anticipated releases of all time, and was released just days before the film hit theaters. Think about it: all you need is a video camera and a $0.99 song, and you can be like everyone else making these videos. That is why you need to do everything in your power to make the very best video. In that case, the video has truly connected with us on a much deeper level than just the interests of a particular group. Yes to both! Videos go viral because they connect with their audience. After all, your video could be seen by all of the people in the world, but it won’t matter if it doesn’t compel them to buy from you. Is it possible to plan for and create a viral video, or does a video go viral spontaneously? Unfortunately, the answer is no. The goal of creating a video shouldn’t be to go viral. It got a huge kickstart (sorry for the pun) from the money spent on the Super Bowl spot, but it became viral because it was just…so… weird.
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